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Tatum leads business strategy and operations for Liberty Rent. She is an experienced executive in highly regulated, middle market data-led organizations. She has built her career leading growth and transformation in Fin-Tech and Consumer Goods brands. Tatum has an undergraduate in Retail Merchandising from the University of Minnesota and an MBA from Carlson School of Management at the University of Minnesota. During her time off, Tatum spends her time with her family at high school sporting events, amusement parks, hiking, and attending live music shows.